Credo Brands Marketing Ltd — earnings calls

Credo Brands Marketing reported Q1 FY27 revenue of approximately INR125 crores, up 5% year-on-year, with EBITDA of about INR27 crores compared to INR31 crores in the same period last year. Management attributed the EBITDA decline to higher spending on advertising, brand building and retail transformation under the Mufti 2.0 initiative. The company opened 5 new stores and closed 7 underperforming ones during the quarter, taking total store count to 427.

Credo Brands Marketing Limited reported Q4 FY26 revenue growth of 6% year-on-year to INR162 crores, with EBITDA at INR42 crores and an EBITDA margin of 25.6%, while FY26 full-year revenue remained flat at INR592 crores. Management said advertising spend rose to approximately 8% of revenue during the quarter and is expected to increase further to 8-10% of revenue going forward as part of its Mufti 2.0 premiumization initiative. The company closed 24 stores and opened 7 new stores during the quarter, and management described same-store sales growth for the quarter as flat.